Dr.Lee's Professional Services

Marketing Ph.D
Smile of January 28, 2011

 

Areas of expertise in research:

  • Topic: International business and economics, Consumer behavior and international marketing, Internet and e-commerce, Information technology and education, Tourism and hospitality, Energy and environment, Economic growth
  • Industry: Higher education, Information and communication technology, Tourism, Energy, Logistics and Distribution
  • Methodology: Quantitative research, Econometric models, Empirical research

Briefs of intellectual contributions:

  • Published 48 research papers in refereed international journals (2006~2014)
  • Published 51 articles in refereed international proceedings (2005~2014)
  • Published  4 Books (2001~2004)
  • Presented 52 articles at International Conferences/Seminars (2005~2014)

International Conference Presentations

 

Y2014

Lee, Jung Wan (2014). The Impact of Product Distribution and Information Technology on Carbon Emissions and Economic Growth. [Session G1 Manuscript ID: 54]. Presented at the 2014 International Conference on Business and Economics (ICBE2014) and the Sixth International Conference of the Korea Distribution Science Association and Allied Academies, Seoul, Korea, July 9-12, 2014.  Best Paper Award        

Lee, Jung Wan., & Brahmasrene, Tantatape (2014). Assessing Dynamic Relationship between Stock Prices and Exchange Rates in Korea. [Session G8 Manuscript ID: 3276]. Presented at the 2014 International Conference on Business and Information (BAI2014) of the International Business Academics Consortium (iBAC). Osaka, Japan. July 3-5, 2014. http://ibac-conference.org/Best Reviewer Award             

Lee, Jung Wan (2014). Interaction and Spillover Effects of Industry Cooperation between Hospitality and Tourism and Information Technology Industries for Creative Economy. [Session I6]. Presented at the 2014 World Hospitality & Tourism Forum of the Korean Academic Society of Hospitality Administration. Seoul, Korea, June 26-28, 2014.   Highly Commended Paper Award       

 

Y2013

Lee, Jung Wan, & Kwag, Michael (2013). Ensuring Green Growth and Sustainability: The Role of Tourism, Travel and Hospitality Service Industry in Korea. Presented at the Fourth International Conference on Innovation, Technology, Communication for Sustainable Business and Development. July 11-14, 2013, Busan, Korea. Korea Distribution Science Association. http://kodisa.org/Conferences/13260. Highly Commended Paper Award Winner

Lee, Jung Wan, & Potluri, Rajasekhara Mouly (2013). Behavioral Intention to Searching Retail Franchise Information Using Social Networking Sites: A Customer Value Perspective. Presented at the Fourth International Conference on Innovation, Technology, Communication for Sustainable Business and Development. July 11-14, 2013, Busan, Korea. Korea Distribution Science Association. http://kodisa.org/Conferences/13257.

Lee, Jung Wan, & Brahmasrene, Tantatape (2013). Tourism, Economic Growth and Carbon Emissions Patterns in Southeast Asia: A Dynamic Panel Data Approach.  Presented at the 2013 International Conference on Business and Information (BAI2013). July 7-9, 2013, Bali, Indonesia. International Business Academics Consortium (iBAC)  https://www.ibac-conference.org/        Best Paper Award Winner

Lee, Jooh, & Lee, Jung Wan (2013). Strategic Effects of R&D Intensity and Innovation on Firms’ Economic Performance: Evidence from Asian Manufacturing Firms. Presented at the Twenty Second Annual World Business Congress of the International Management Development Association, Taipei, Taiwan, June 25-29, 2013. International Management Development Association. http://www.imda.cc/

Lee, Jung Wan, & Pascavage, Eric (2013). The Impact of WTO Accession on Economic Growth, Carbon Emissions and Greening Production and Supply Chains: Evidence from Asia. Presented at the Twenty Second Annual World Business Congress of the International Management Development Association, Taipei, Taiwan, June 25-29, 2013. International Management Development Association. http://www.imda.cc/

Lee, Jung Wan, & Becker, Kip (2013). The Roles of Technology and Social Influence in the Acceptance of Social Networking Sites.  Presented at the Twenty Second Annual World Business Congress of the International Management Development Association, Taipei, Taiwan, June 25-29, 2013. International Management Development Association. http://www.imda.cc/

 

Y2012

Lee, Jung Wan and Becker, Kip (2012). “Relationships between Information and Communications Technology, Economic Growth, and the Environment: Evidence from the G20.” The paper was presented at Session 3 Strategic Management of the 5th Annual EuroMed Conference of the EuroMed Academy of Business, October 4-6, 2012. Glion-Montreux, Switzerland: EuroMed Academy of Business. http://www.emrbi.com/main.asp?sel_nav1=145&sel_nav2=181&cat=site

Lee, Jung Wan (2012). “The Impact of Foreign Exchange Rates on International Travel: The Case of South Korea.” The paper was presented at Session I.2 of the 2012 Global Marketing Conference at Seoul, July 19-22, 2012. COEX, Seoul, Korea:  Korean Scholars of Marketing Science. http://www.kamsconference.org/2012/ 

Potluri, Rajasekhara Mouly, Lee, Jung Wan, Khan, Saqib Rasool, Vali, Syed Mastan (2012). “Challenges and Opportunities of Small Business Management and Start-Ups in India.” The paper was presented at Special Opening Panel of the Summer 2012 International Conference of the Korea Distribution Science Association and Its Allied Academies, July 13-15, 2012. Sejong University, Seoul, Korea:  Korea Distribution Science Association. http://www.kodisa.org/Conferences

Becker, Kip and Lee, Jung Wan (2012). “Social Network Reputation Management: An Investigation of the Actions of Firms on the New York and London Stock Exchanges,” The paper was presented at Session II.10 of the Twenty First Annual World Business Congress of International Management Development Association, July 4-8, 2012. HAAGA-HELIA University of Applied Sciences, Helsinki, Finland: International Management Development Association. http://www.imda.cc/

Lee, Jung Wan and Brahmasrene, Tantatape (2012). “The Impact of Information Communication Technology on Economic Growth and Carbon Emissions in Southeast Asia,” The paper was presented at Session I.7 of the 2012 International Conference of Business and Information. July 3-5, 2012. Renaissance Sapporo Hotel, Sapporo, Japan: International Business Academics Consortium.  http://bai-conference.org

 

Y2011

Lee, Jung Wan and Kwag, Michael (2011) “Causal relationships among Leisure, Business Travel Arrivals and Tourism Development: Empirical Evidence from Korea,” The paper was presented at the 11th International Decision Sciences Institute and the 16th Asia-Pacific Decision Sciences Institute Joint Meeting, July 12-16, 2011. Taipei, Taiwan. http://idsi.nccu.edu.tw/idsi2011/

Lee, Jung Wan (2011) “Empirical Evidence of Causality between Information Communications Technology and Economic Growth in China, Japan and South Korea,” The paper was presented at the 11th International Decision Sciences Institute and the 16th Asia-Pacific Decision Sciences Institute Joint Meeting, July 12-16, 2011. Taipei, Taiwan. http://idsi.nccu.edu.tw/idsi2011/

Lee, Jung Wan (2011) “Empirical Evidence of Tourism-led Economic Growth in European Countries,” The paper was presented at the Twentieth World Business Congress of International Management Development Association, July 3-7, 2011. Poznan, Poland. http://www.imda.cc/

Lee, Jung Wan and Becker, Kip (2011) “Causal Relationship between Information Communications Technology and Economic Growth in European Countries,” The paper was presented at the Twentieth World Business Congress of International Management Development Association, July 3-7, 2011. Poznan, Poland. http://www.imda.cc/

Lee, Jung Wan (2011) “Perceived Innovativeness and the Acceptance of Online Management Education: A Cross-cultural Study,The paper was presented at the 48th Annual Meeting of the Eastern Academy of Management, May 11-14, 2011, Boston, MA. https://eamconference.org/EAM2011Program.pdf

 

Y2010

Lee, Jung Wan (2010) “Critical factors that establish customer loyalty to mobile communications service providers: Empirical evidence from the United States,”  The paper was presented at the Allied Academies Fall 2010 International Conference, Las Vegas, NV, USA, October 13-15, 2010. http://www.alliedacademies.org/Public/Conferences/2010VegasCall.aspx  

Lee, Jung Wan and Mendlinger, Samuel (2010). “Effect of Perceived Operational Competence on Users’ Mobile Commerce Use and Adoption,” The paper was presented at the 2010 Global Marketing Conference. Tokyo, Japan. September 9-12, 2010. Korean Academy of Marketing Science and the Society for Marketing Advances. http://www.kamsconference.org/ 

Lee, Jung Wan and Mendlinger, Samuel (2010). “Perceived Self-efficacy and Its Effect on Online Learning Acceptance and Student Satisfaction in Korea and the U.S.,” The paper was presented at the 2010 Global Marketing Conference. Tokyo, Japan. September 9-12, 2010. Korean Academy of Marketing Science and the Society for Marketing Advances. http://www.kamsconference.org/ 

Lee, Jung Wan (2010). “Ensuring Green Growth in a Time of Economic Crisis: The Role of Distribution Industry,” The paper was presented at the Summer 2010 International Conference of Korea Distribution Science Association. Vladivostok, Russia, August 19-22, 2010.  http://www.kodisa.org/  

 

Y2009

Lee, Jung Wan, Baimukhamedova, Gulzada S., and Akhmetova, Sharzada (2009) “The effects of foreign direct investment on economic growth of a developing country: from Kazakhstan,” The paper was presented at the Allied Academies Fall 2009 International Conference, Las Vegas, NV, USA, October 14-16, 2009. Distinguished Research Award.  http://www.alliedacademies.org/Public/Conferences/2009VegasCall.aspx

Lee, Jung Wan (2009) “Demographic differences on the perceptions of electronic commerce adoption: Recent evidence from Korea,” The paper was presented at the Allied Academies Fall 2009 International Conference, Las Vegas, NV, USA, October 14-16, 2009.  Distinguished Research Award.  http://www.alliedacademies.org/Public/Conferences/2009VegasCall.aspx

Lee, Jung Wan and Becker, Kip (2009) “Altering assessment environments and subsequent effects on student performance in online tests,” The paper was presented at the Eighteenth World Business Congress of International Management Development Association. Tbilisi, Georgia. July 1-5, 2009. http://www.imda.cc/IMDA/IMDAWEB/imda/18%20World%20Business%20Congress/Eighteenth_Annual_World_Business_Congress%20Program.pdf

Lee, Jung Wan and Unger, Barry (2009) “Drivers making the diffusion of Internet use and online learning: Recent evidence from Korea,” The paper was presented at the Eighteenth World Business Congress of International Management Development Association. Tbilisi, Georgia. July 1-5, 2009. http://www.imda.cc/IMDA/IMDAWEB/imda/18%20World%20Business%20Congress/Eighteenth_Annual_World_Business_Congress%20Program.pdf

Lee, Jung Wan (2009) “Relationship between consumer personality and brand personality as self-concept: from the case of Korean automobile brands,” The paper was presented at the Allied Academies Spring 2009 International Conference, New Orleans, Louisiana, USA. April 8-11, 2009. Distinguished Research Award. http://www.alliedacademies.org/Public/Conferences/Publications/NewOrleansProgram2009.pdf 

 

Y2008

Lee, Jung Wan, Tai, Simon W., and Baimukhamedova, Gulzada S. (2008) “Strategies for WTO accession and for economic integration of Central Asia: A view from Kazakhstan,” The paper was presented at the Sixth International Conference of World Association for Sustainable Development, Brighton, UK. August 27-29, 2008. http://www.worldsustainable.org/docs/PROCEEDINGS.pdf

Lee, Jung Wan and Lal, David (2008) “The role of FDI from MNEs in achieving national competitiveness in developing countries: the emerging case of Kazakhstan,” The paper was presented at the Sixth International Conference of World Association for Sustainable Development, Brighton, UK. August 27-29, 2008. http://www.worldsustainable.org/docs/PROCEEDINGS.pdf

Lee, Jung Wan, Kim, Young-Ei, and Tai, Simon W.(2008) “Relationship between personality traits and service quality perception of logistics personnel,” The paper was presented at the Sixth International Conference of World Association for Sustainable Development, Brighton, UK. August 27-29, 2008. http://www.worldsustainable.org/docs/PROCEEDINGS.pdf

Lee, Jung Wan, Kim, Young-Ei, and Tai, Simon W. (2008) “Customers’ personality and brand personality, and its relations to their purchasing intension,” The paper was presented at the Sixth International Conference of World Association for Sustainable Development, Brighton, UK. August 27-29, 2008. http://www.worldsustainable.org/docs/PROCEEDINGS.pdf

Lee, Jung Wan and Tai, Simon W. (2008) “Determinants of Customer Satisfaction and Country Effect on the Satisfaction Assessment: The Case of Mobile Communications Service,” This paper was presented at the Seventeenth Annual World Business Congress of the International Management Development Association. Paramaribo, Suriname. June 18-22, 2008. http://www.imda.cc/IMDA/IMDAWEB/imda/17%20World%20Business%20Congress/Total_Final_Program_2008-IMDA4.pdf

Lee, Jung Wan, Kim, Young-Ei, and Tai, Simon W. (2008) “Designing quality service through the SERVQUAL: The case of mobile communications service,” This paper was presented at the Seventeenth Annual World Business Congress of the International Management Development Association. Paramaribo, Suriname. June 18-22, 2008. http://www.imda.cc/IMDA/IMDAWEB/imda/17%20World%20Business%20Congress/Total_Final_Program_2008-IMDA4.pdf

Lee, Jung Wan , Kim, Young-Ei, and Kim, Woong-Jin (2008) “Personality traits as predictors of service quality perception and customer-oriented personnel of logistics organizations,” This paper was presented at the International Annual Conference of the Korea Logistics Association. Yeosoo city, Korea. June 13-14, 2008.

Lee, Jung Wan, Brahmasrene, Tantatape, and Tai, Simon W. (2008) “The Role of Small Business Development in Transitional Economies,” The paper was presented at the Allied Academies’ Spring 2008 International Conference. Tunica, Mississippi, USA. April 2-4, 2008. Academy of Entrepreneurship. Distinguished Research Award. http://www.alliedacademies.org/Public/Conferences/Publications/TunicaProgram2008.pdf

Lee, Jung Wan and Baimukhamedova, Gulzada S. (2008) “Strategies for WTO accession and for economic integration of Central Asia: A view from Kazakhstan,” The paper was presented at the International Scientific and Practical Conference. Almaty, Kazakhstan. April 3-4, 2008. Kazakh-British Technical University.

 

Y2007

Lee, Jung Wan and Tai, Simon W. (2007) “Cultural Influence on Negotiation and Decision-Making: A Comparative Study of Kazakhstan and the United States.” The paper was presented at The Fifth International Conference of the World Association for Sustainable Development. Brisbane, Australia. October 28-31, 2007. World Association for Sustainable Development. http://www.worldsustainable.org/proceedings/proceedings_2007.pdf

Lee, Jung Wan and Tai, Simon W. (2007) “Adjusting external trade strategies and its effects on the sustainable economic development of Kazakhstan.” The paper was presented at The Fifth International Conference of the World Association for Sustainable Development. Brisbane, Australia. October 28-31, 2007. World Association for Sustainable Development. http://www.worldsustainable.org/proceedings/proceedings_2007.pdf

 

Y2006

Lee, Jung Wan and Tai, Simon W. (2006) “The development of major industries and its relationship in sustaining the national competitiveness of Kazakhstan.” The paper was presented at the International Conference on the National Competitiveness of Kazakhstan. Almaty, Kazakhstan, December 7-8, 2006. Kazakh National University.

Lee, Jung Wan and Tai, Simon W. (2006) “Impacts of Foreign Direct Investment on Country Image and Company Image in a Developing Country”, The paper was presented at The Fourth International Conference of the World Association for Sustainable Development. Naples, Italy. November 6-8, 2006. World Association for Sustainable Development. http://www.worldsustainable.org/proceedings/proceedings_2006.pdf

Lee, Jung Wan and Tai, Simon W. (2006) “Customer Dissatisfaction Determinants, Consumer Complaint Behavior, and Grievance Communication Channels by Young Consumers in Transition Economies”, The paper was presented at The Fourth International Conference of the World Association for Sustainable Development. Naples, Italy. November 6-8, 2006. World Association for Sustainable Development. http://www.worldsustainable.org/proceedings/proceedings_2006.pdf

Lee, Jung Wan and Tai, Simon W. (2006) “Critical Factors Affecting the Growth of E-commerce Adoption: A Cross-Cultural Comparison of American, Korean, and Kazakhstan Consumers,” The paper was presented at The Fourth International Conference of the World Association for Sustainable Development. Naples, Italy. November 6-8, 2006. World Association for Sustainable Development. http://www.worldsustainable.org/proceedings/proceedings_2006.pdf

Lee, Jung Wan and Tai, Simon W. (2006), An Empirical Model for Measuring Customer Satisfaction and Its Productivity of Higher Business Education in Developing Countries”, Presented in The Fifteenth World Business Congress of IMDA. Sarajevo, Bosnia and Herzegovina. June 18-21, 2006. International Management Development Association. http://www.imda.cc/IMDA/IMDAWEB/imda/17%20World%20Business%20Congress/index2007.shtml

Lee, Jung Wan and Tai, Simon W. (2006) An Empirical Model to Forecast Global Business Opportunity of Information Technology: the Internet”, Presented in The Fifteenth World Business Congress of IMDA. Sarajevo, Bosnia and Herzegovina. June 18-21, 2006. International Management Development Association. http://www.imda.cc/IMDA/IMDAWEB/imda/17%20World%20Business%20Congress/index2007.shtml

 

Y2005

Lee, Jung Wan (2005) “Critical Factors to Students’ Satisfaction of Business Education in Transition Economies”, Presented in The Fifth International Conference on Business and Education: Development Vector. Almaty, Kazakhstan. April 21-22, 2005. International Academy of Business.

Lee, Jung Wan and Tai, Simon W. (2005) “Benefits and Expectations of Market-oriented Business Education in Transition Economies”, Presented in The Fifth International Conference on Business and Education: Development Vector. Almaty, Kazakhstan. April 21-22, 2005. International Academy of Business.

Lee, Jung Wan (2005) “Globalization and E-commerce Adoption in Transition Economies”, Presented in The 2005 GBATA International Conference. Lisbon, Portugal. July 12-16, 2005. Global Business and Technology Association. http://www.gbata.com/conference.html

Lee, Jung Wan and Tai, Simon W. (2005) “Impacts of Globalization on Strategic Management of Business Schools in Transition Economies”, Presented in The 2005 GBATA International Conference. Lisbon, Portugal. July 12-16, 2005. Global Business and Technology Association. http://www.gbata.com/conference.html

Lee, Jung Wan and Tai, Simon W. (2005) “Impacts of Globalization on Subculture and Consumer Happiness in Transition Economies”, Presented in The First International Conference on Business, Economics, and Management. June 16-19, 2005. Izmir, Turkey. Yasar University.

Lee, Jung Wan and Tai, Simon W. (2005) “Impacts of Globalization on Human Resource Management and Motivation in Transition Economies”, Presented in The First International Conference on Business, Economics, and Management. June 16-19, 2005. Izmir, Turkey. Yasar University.

Lee, Jung Wan and Tiberghien, Guillaume (2005) “Drawbacks to E-commerce Adoption of College Students in a Transition Economy”, Presented in the Fifth Annual KIMEP International Research Conference, October 6-8, 2005, Almaty, Kazakhstan, Kazakhstan Institute of Management, Economics and Strategic Research.

Lee, Jung Wan and Tai, Simon W. (2005) “Impacts of Marketing by Multinational Firms on Country Image, Corporate Image and on Consumers’ Use of Products in Transition Economies”, Presented in The Third International Conference on Globalization, Technology, and Sustainable Development, November 21-23, 2005, Abu Dhabi, UAE, World Association For Sustainable Development. http://www.worldsustainable.org/proceedings/proceedings_2005.pdf

Lee, Jung Wan and Tai, Simon W. (2005) “Where the Emerging Markets Are and Where Multinational Firms Should Go: The Rise of Consumers in Kazakhstan”, Presented in The Third International Conference on Globalization, Technology, and Sustainable Development, November 21-23, 2005, Abu Dhabi, UAE, World Association For Sustainable Development. http://www.worldsustainable.org/proceedings/proceedings_2005.pdf

Lee, Jung Wan (2005) “Role Model of Foreign Teachers of Business Schools in Transition Economies”, Presented in USKO-KIMEP Seminar, July 2, 2005, Almaty, Kazakhstan, Kazakhstan Institute of Management, Economics and Strategic Research.

Lee, Jung Wan (2004) “Customer Satisfaction Measurement and Best Practice with KIMEP”, Presented in USKO-KIMEP Seminar, Oct. 2, 2004, Almaty, Kazakhstan, Kazakhstan Institute of Management, Economics and Strategic Research.

 

Y2003

Lee, Jung Wan (2003) “Motivation-Experience-Performance Process to Understanding Internet Consumer Behavior: SEM Approach with Bootstrapping”, Presented in The Twelfth Annual World Business Congress, June 25-29, 2003, Vancouver, Canada, International Management Development Association. Best Paper Award. http://www.imda.cc/IMDA_Program_2003.pdf

Lee, Jung Wan (2002) “Measurement Scale of Consulting Service Quality”, Presented in The 2002 Spring Academic Conference, April 30, 2002, Seoul, Korea, Korean Association of Small Business Studies.


 Authored Books

 

Lee, Jung Wan (2003). Family Business Management and Entrepreneurship, (pp.1-333). Seoul, Korea: Young-Eun Publishing.

Lee, Jung Wan (2002). SOHO Business Management & Entrepreneurship (2nd Ed.). (pp. 1-337). Seoul, Korea:  Sae-Ro-Woon-Je-An Publishing.

Lee, Jung Wan, Kim, Hyeong-Kil and Cheong, Koo-Do (2001). Venture Business Management, (pp. 1-540. I wrote Chapter1-2, 4-8, 10-11; “Venture Business Start-Up”, “Management”, and “Supportive Public Policies”; pp. 1-75, pp. 115-332, pp. 372-452). Seoul, Korea: Doo-Nam Publishing.

 


 Funded Research Projects

 

Lee, Jung Wan (2002) “Assessment of the Productivity of Small Business Development Program by the Small Business Development Center.” Seoul, Korea: Small Business Administration of the Republic of Korea.

 

*** Request! Download 1) Resume 2) Diplomas 3) Transcripts 4) Certificates
All rights reserved 2002 -2014 to Dr. Jung Wan Lee