Dr.Lee's Professional Services

Marketing Ph.D
Smile of January 28, 2011

 

Areas of expertise in research:

  • Topic: International business and economics, Consumer behavior and international marketing, Internet and e-commerce, Information technology and education, Tourism and hospitality, Energy and environment, Economic growth
  • Industry: Higher education, Information and communication technology, Tourism, Energy, Logistics and Distribution
  • Methodology: Quantitative research, Econometric models, Empirical research

Briefs of intellectual contributions:

  • Published 48 research papers in refereed international journals (2006~2014)
  • Published 51 articles in refereed international proceedings (2005~2014)
  • Published  4 Books (2001~2004)
  • Presented 52 articles at International Conferences/Seminars (2005~2014)

International Conference Proceedings/ Book Chapters (Refereed)

 

Y2014

 Lee, Jung Wan (2014). The Impact of Product Distribution and Information Technology on Carbon Emissions and Economic Growth. Proceedings of the 2014 International Conference on Business and Economics (pp.343-349).  ISSN: 2287-478X. Seoul, Korea, July 9-12, 2014.  Korea Distribution Science Association.    

Lee, Jung Wan (2014). Interaction and Spillover Effects of Industry Cooperation between Hospitality and Tourism and Information Technology Industries for Creative Economy. Proceedings of the 2014 World Hospitality & Tourism Forum (pp.211-225). Seoul, Korea, June 26-28, 2014.  Korean Academic Society of Hospitality Administration.

 

Y2013

Lee, Jung Wan, & Kwag, Michael (2013). Ensuring Green Growth and Sustainability: The Role of Tourism, Travel and Hospitality Service Industry in Korea. In J.W. Lee. M.K. Youn, & D.H. Kim (Eds.), Proceeding of the Fourth International Conference on Innovation, Technology, Communication for Sustainable Business and Development. ISSN: 2287-478X. Vol.4 (pp. 129-136). Busan, Korea. July 11-14, 2013. Korea Distribution Science Association. http://kodisa.org/Conferences/13260. Highly Commended Paper Award Winner

Lee, Jung Wan, & Potluri, Rajasekhara Mouly (2013). Behavioral Intention to Searching Retail Franchise Information Using Social Networking Sites: A Customer Value Perspective. In J.W. Lee. M.K. Youn, & D.H. Kim (Eds.), Proceeding of the Fourth International Conference on Innovation, Technology, Communication for Sustainable Business and Development. ISSN: 2287-478X. Vol.4 (pp. 137-141). Busan, Korea. July 11-14, 2013. Korea Distribution Science Association. http://kodisa.org/Conferences/13257.

Lee, Jung Wan, & Brahmasrene, Tantatape (2013). Tourism, Economic Growth and Carbon Emissions Patterns in Southeast Asia: A Dynamic Panel Data Approach.  Proceedings of the 2013 International Conference on Business and Information (BAI2013). (pp. C6-1). Bali, Indonesia. July 7-9, 2013. International Business Academics Consortium (iBAC)  https://www.ibac-conference.org/. Best Paper Award Winner.

Lee, Jooh, & Lee, Jung Wan (2013). Strategic Effects of R&D Intensity and Innovation on Firms’ Economic Performance: Evidence from Asian Manufacturing Firms. In E. Kaynak and T.D. Harcar (Eds.), Proceedings of the Twenty Second Annual World Business Congress of the International Management Development Association, vol.22, (pp. 45-51). Taipei, Taiwan, June 25-29, 2013. ISBN: 1-888624-12-4. International Management Development Association. http://www.imda.cc/

Lee, Jung Wan, & Pascavage, Eric (2013). The Impact of WTO Accession on Economic Growth, Carbon Emissions and Greening Production and Supply Chains: Evidence from Asia. In E. Kaynak and T.D. Harcar (Eds.), Proceedings of the Twenty Second Annual World Business Congress of the International Management Development Association, vol.22, (pp. 52-59). Taipei, Taiwan, June 25-29, 2013. ISBN: 1-888624-12-4. International Management Development Association. http://www.imda.cc/

Lee, Jung Wan, & Becker, Kip (2013). The Roles of Technology and Social Influence in the Acceptance of Social Networking Sites.  In E. Kaynak and T.D. Harcar (Eds.), Proceedings of the Twenty Second Annual World Business Congress of the International Management Development Association, vol.22, (pp. 88-95). Taipei, Taiwan, June 25-29, 2013. ISBN: 1-888624-12-4. International Management Development Association. http://www.imda.cc/

 

Y2012

Lee, Jung Wan, & Becker, Kip (2012). “Relationships between Information and Communications Technology, Economic Growth, and the Environment: Evidence from the G20.” In Demetris Vrontis, Yaakov Weber, Rudi Kaufmann, and Shlomo Tarba (Eds.), Proceedings of 5th Annual EuroMed Conference of the EuroMed Academy of Business. pp. 757-767. ISBN: 978-9963-711-07-9. October 2012.  Glion-Montreux, Switzerland: EuroMed Press. http://www.emrbi.com/main.asp?sel_nav1=154&sel_nav2=165&cat=site

Lee, Jung Wan (2012). “The Impact of Foreign Exchange Rates on International Travel: The Case of South Korea.” In Seung Hee Lee (Ed.), Proceedings of the 2012 Global Marketing Conference at Seoul, pp.S-I.2-P-1. ISSN 1976-8699. July 2012. Seoul, Korea:  Korean Scholars of Marketing Science (KSMA). http://www.kamsconference.org/2012/ 

Potluri, Rajasekhara Mouly, Lee, Jung Wan, Khan, Saqib Rasool, & Vali, Syed Mastan (2012). “Challenges and Opportunities of Small Business Management and Start-Ups in India.” In Jung Wan Lee, Myoung Kil Youn, and Dong Ho Kim (Eds.), Proceedings of the Summer 2012 International Conference of the Korea Distribution Science Association and Its Allied Academies, pp.57-62. July 2012. Seoul, Korea:  Korea Distribution Science Association (KODISA). http://kodisa.org/8868

Becker, Kip, & Lee, Jung Wan (2012). “Social Network Reputation Management: An Investigation of the Actions of Firms on the New York and London Stock Exchanges,” In Erdener Kaynak and Talha D. Harcar (Eds.), Proceedings of the Twenty First Annual World Business Congress of International Management Development Association, Volume 21, pp. 356-362. ISBN: 1-888624-08-6. July 2012. Hummelstown, PA: International Management Development Association. http://www.imda.cc/

Lee, Jung Wan, & Brahmasrene, Tantatape (2012). “The Impact of Information Communication Technology on Economic Growth and Carbon Emissions in Southeast Asia,” Proceedings of the 2012 International Conference of Business and Information. Volume 9, pp.S-I.7-P-1. ISSN 1729-9322. July 2012. Taipei, Taiwan (ROC): International Business Academics Consortium.  http://bai-conference.org

 

Y2011

Lee, Jung Wan, & Kwag, Michael (2011). “Causal Relationships among Leisure, Business Travel Arrivals and Tourism Development: Empirical Evidence from Korea,” In Eldon Yi and Thomas Chang (Eds.), Proceedings of the 11th International Decision Sciences Institute and the 16th Asia-Pacific Decision Sciences Institute Joint Meeting, vol.2011, pp. FB6-1-7. ISBN: 1539-1191. July 2011. Taipei, Taiwan: International Decision Sciences Institute. http://idsi.nccu.edu.tw/idsi2011/

Lee, Jung Wan (2011). “Empirical Evidence of Causality between Information Communications Technology and Economic Growth in China, Japan and South Korea,” In Eldon Yi and Thomas Chang (Eds.), Proceedings of the 11th International Decision Sciences Institute and the 16th Asia-Pacific Decision Sciences Institute Joint Meeting, vol.2011, pp. FA1-1-7. ISBN: 1539-1191. July 2011. Taipei, Taiwan: International Decision Sciences Institute. http://idsi.nccu.edu.tw/idsi2011/

Lee, Jung Wan (2011). “Empirical Evidence of Tourism-led Economic Growth in European Countries,” In Erdener Kaynak and Talha D. Harcar (Eds.), Proceedings of the Twentieth Annual World Business Congress of International Management Development Association, vol.20, pp. 450-457. ISBN: 1-888624-08-6. July 2011. Hummelstown, PA: International Management Development Association. http://www.imda.cc/

Lee, Jung Wan, & Becker, Kip (2011). “Causal Relationship between Information Communications Technology and Economic Growth in European Countries,” In Erdener Kaynak and Talha D. Harcar (Eds.), Proceedings of the Twentieth Annual World Business Congress of International Management Development Association, vol.20, pp. 351-358. ISBN: 1-888624-08-6. July 2011. Hummelstown, PA: International Management Development Association. http://www.imda.cc/

Lee, Jung Wan (2011). “Perceived Innovativeness and the Acceptance of Online Management Education: A Cross-cultural Study,” Proceedings of the 48th Annual Meeting of the Eastern Academy of Management (pp. 1610-1627). ISBN: 978-0-9836282-0-0. May 11-14, 2011, Boston, MA: The Eastern Academy of Management. 

 

Y2010

Becker, Kip, Lee, Jung Wan, & Nobre, Helena (2010). “The New Ecommerce Freeloaders: Effects on Consumer Behavior and Decision Making,” Proceedings of 3rd Annual EuroMed Conference on Business Developments across Countries and Cultures (pp. 117-130). ISBN: 978-9963-634-83-5. November 2010. Nicosia, Cyprus: EuroMed Press. 

Lee, Jung Wan (2010). “Critical Factors that Establish Customer Loyalty to Mobile Communications Service Providers: Empirical Evidence from the United States,” Proceedings of Allied Academies International Conference: Academy of Marketing Studies. Vol. 15, No. 2, pp. 26-30. ISSN: 2150-5187. October 2010. Arden, NC:  Allied Academies. http://www.alliedacademies.org/Public/Proceedings/Proceedings27/AMS%20Proceedings%20Fall%202010.pdf  

Lee, Jung Wan, & Mendlinger, Samuel (2010). Effect of Perceived Operational Competence on Users’ Mobile Commerce Use and Adoption,” Proceedings of 2010 Global Marketing Conference at Tokyo (pp. 2282-2286). ISSN: 1976-8699. September 2010. Seoul, Korea: Korean Academy of Marketing Science and Society for Marketing Advances. 

Lee, Jung Wan, & Mendlinger, Samuel (2010). “Perceived Self-efficacy and Its Effect on Online Learning Acceptance and Student Satisfaction in Korea and the U.S.,” Proceedings of 2010 Global Marketing Conference at Tokyo (pp. 2403-2407).  ISSN: 1976-8699. September 2010. Seoul, Korea: Korean Academy of Marketing Science and Society for Marketing Advances. 

 

Y2009

Lee, Jung Wan, Baimukhamedova, Gulzada S., & Akhmetova, Sharzada (2009) “The Effects of Foreign Direct Investment on Economic Growth of a Developing Country: From Kazakhstan,” Proceedings of the Academy for Economics and Economics Education. Vol.12, No.2, pp. 22-27. ISSN: 2150-5063. October 2009. Cullowhee, NC: Allied Academies. http://www.alliedacademies.org/Public/Proceedings/Proceedings25/AEEE%20Proceedings.pdf

 Lee, Jung Wan (2009). “Demographic Differences on the Perceptions of Electronic Commerce Adoption: Recent Evidence from Korea,” Proceedings of the Academy of Marketing Studies. Vol.14, No.2, pp. 10-14. ISSN: 2150-5187. October 2009. Cullowhee, NC: Allied Academies. http://www.alliedacademies.org/Public/Proceedings/Proceedings25/AMS%20Proceedings.pdf

Lee, Jung Wan, & Becker, Kip (2009). “Altering Assessment Environments and Subsequent Effects on Student Performance in Online Tests,” In Erdener Kaynak and Talha D. Harcar (Eds.), Proceedings of the Eighteenth World Business Congress of International Management Development Association, vol.18, pp. 119-126. ISBN: 1-888624-08-6. July 2009. Hummelstown, PA: International Management Development Association. http://www.imda.cc/

Lee, Jung Wan, & Unger, Barry (2009). “Drivers Making the Diffusion of Internet Use and Online Learning: Recent Evidence from Korea,” In Erdener Kaynak and Talha D. Harcar (Eds.), Proceedings of the Eighteenth World Business Congress of International Management Development Association, vol.18, pp. 304-311. ISBN: 1-888624-08-6. July 2009. Hummelstown, PA: International Management Development Association. http://www.imda.cc/

 

Y2008

Lee, Jung Wan, & Tai, Simon W. (2008). “Environmental Management and Sustainable Development in the Oil and Gas Industry: A Case Study from Kazakhstan,” in Eddie N. Laboy-Nieves, Fred C. Schaffner, Ahmed H. Abdelhadi, and Mattheus F.A. Goosen (Eds.), Environmental Management, Sustainable Development and Human Health (pp.185-198). ISBN 978-0-415-46963-0. November 2008. London, UK: Taylor & Francis.

Lee, Jung Wan (2008). “New Technologies for Human Development: A Case Study from Eurasia,” in Eddie N. Laboy-Nieves, Fred C. Schaffner, Ahmed H. Abdelhadi, and Mattheus F.A. Goosen (Eds.), Environmental Management, Sustainable Development and Human Health (pp.241-250). ISBN 978-0-415-46963-0. November 2008. London, UK: Taylor & Francis.

Lee, Jung Wan, Tai, Simon W., & Baimukhamedova, Gulzada S. (2008). “Strategies for WTO Accession and for Economic Integration of Central Asia: A View from Kazakhstan,” In Allam Ahmed (Ed.), World  Sustainable Development Outlook 2008, Vol. 4, (pp.385-396).  ISBN 978-0-9551771-5-6. August 2008. Brighton, UK: World Association for Sustainable Development. http://www.worldsustainable.org/docs/PROCEEDINGS.pdf

Lee, Jung Wan, & Lal, David (2008). “The Role of FDI from MNEs in Achieving National Competitiveness in Developing Countries: The Emerging Case of Kazakhstan,” In Allam Ahmed (Ed.), World  Sustainable Development Outlook 2008, Vol. 4, (pp.397-406). ISBN 978-0-9551771-5-6. August 2008. Brighton, UK: World Association for Sustainable Development. http://www.worldsustainable.org/docs/PROCEEDINGS.pdf

Lee, Jung Wan, Kim, Young-Ei, & Tai, Simon W.(2008). “Relationship between Personality Traits and Service Quality Perception of Logistics Personnel,” In Allam Ahmed (Ed.), World  Sustainable Development Outlook 2008, Vol. 4, (pp. 357-366). ISBN 978-0-9551771-5-6. August 2008. Brighton, UK: World Association for Sustainable Development. http://www.worldsustainable.org/docs/PROCEEDINGS.pdf

Lee, Jung Wan, Kim, Young-Ei, & Tai, Simon W. (2008). “Customers’ Personality and Brand Personality, and Its Relations to Their Purchasing Intension,” In Allam Ahmed (Ed.), World  Sustainable Development Outlook 2008, Vol. 4, (pp. 437-446). ISBN 978-0-9551771-5-6. August 2008. Brighton, UK: World Association for Sustainable Development. http://www.worldsustainable.org/docs/PROCEEDINGS.pdf

Lee, Jung Wan, & Tai, Simon W. (2008). “Determinants of Customer Satisfaction and Country Effect on the Satisfaction Assessment: The Case of Mobile Communications Service,” In Erdener Kaynak and Talha D. Harcar (Eds.), Proceedings Book of The Seventeenth Annual World Business Congress of the IMDA, vol.17, (pp. 145-153). June 2008. Hummelstown, PA: International Management Development Association. http://www.imda.cc/

Lee, Jung Wan, Kim, Young-Ei, & Tai, Simon W. (2008). “Designing Quality Service through the SERVQUAL: The Case of Mobile Communications Service,” In Erdener Kaynak and Talha D. Harcar (Eds.), Proceedings Book of The Seventeenth Annual World Business Congress of the IMDA, vol.17, (pp. 154-163), June 2008. Hummelstown, PA: International Management Development Association. http://www.imda.cc/

Lee, Jung Wan, Kim, Young-Ei, & Kim, Woong-Jin (2008). “Personality Traits as Predictors of Service Quality Perception and Customer-oriented Personnel of Logistics Organizations,”  Proceedings of the 2008 International Annual Conference of the Korea Logistics Association (pp.158-168). June 2008. Seoul, Korea: Korea Logistics Association.

Lee, Jung Wan, Brahmasrene, Tantatape, & Tai, Simon W. (2008). “The Role of Small Business Development in Transitional Economies,” Proceedings of the Allied Academies Spring 2008 International Conference, Vol.14, No.1, (pp.226-236). April 2008. Tunica, MS: Allied Academies. http://www.alliedacademies.org/Public/Proceedings/Proceedings22/AE%20Proceedings.pdf

Lee, Jung Wan, & Baimukhamedova, Gulzada S. (2008). “Strategies for WTO Accession and for Economic Integration of Central Asia: A View from Kazakhstan,” Proceedings of the International Scientific and Practical Conference (pp.20-23). ISBN: 9965-700-83-4. April 2008. Almaty, Kazakhstan: Kazakh-British Technical University.

 

Y2007

Lee, Jung Wan, & Tai, Simon W. (2007). “Cultural Influence on Negotiation and Decision-Making: A Comparative Study of Kazakhstan and the United States,” In Allam Ahmed (Ed.), Managing Knowledge, Technology and Development in the Era of Information Revolution (pp.522-539). ISBN 0-9551771-3-8. October 2007. Brighton, UK: World Association for Sustainable Development.

Lee, Jung Wan, & Tai, Simon W. (2007). “Adjusting External Trade Strategies and Its Effects on the Sustainable Economic Development of Kazakhstan,” In Allam Ahmed (Ed.), Managing Knowledge, Technology and Development in the Era of Information Revolution (pp.474-485). ISBN 0-9551771-3-8. October 2007. Brighton, UK: World Association for Sustainable Development.

Lee, Jung Wan, & Tai, Simon W. (2007). “Cultural Influence on Negotiation and Decision-Making: A Comparative Study of Kazakhstan and the United States”, In Allam Ahmed (Ed.), Proceedings of the Fifth International Conference of WASD (pp.522-539), ISBN: 0-9551771-3-8, Brighton, UK: World Association for Sustainable Development. http://www.worldsustainable.org/proceedings/proceedings_2007.pdf

Lee, Jung Wan, & Tai, Simon W. (2007). “Adjusting External Trade Strategies and Its Effects on the Sustainable Economic Development of Kazakhstan”, In Allam Ahmed (Ed.), Proceedings of the Fifth International Conference of WASD (pp.474-485). ISBN: 0-9551771-3-8. Brighton, UK: World Association for Sustainable Development. http://www.worldsustainable.org/proceedings/proceedings_2007.pdf

 

Y2006

Lee, Jung Wan, & Tai, Simon W. (2006). “Dissatisfaction Determinants, Consumer Complaint Behavior, and Grievance Communication Channels by Young Consumers in Transition Economies”, In Allam Ahmed (Ed.), World Sustainable Development Outlook 2006 (pp.360-370). ISBN 0-907776-29-9. November 2006. Bucks, UK:Inderscience Publishers.

Lee, Jung Wan, & Tai, Simon W. (2006). “Critical Factors Affecting the Growth of E-commerce Adoption: A Cross-Cultural Comparison of American, Korean, and Kazakhstan Consumers”, In Allam Ahmed (Ed.), World Sustainable Development Outlook 2006 (pp.265-273). ISBN 0-907776-29-9. November 2006. Bucks, UK:Inderscience Publishers.

Lee, Jung Wan, & Tai, Simon W. (2006). “Impacts of Foreign Direct Investment on Country Image and Company Image in a Developing Country”, In Allam Ahmed (Ed.), World  Sustainable Development Outlook 2006 (pp.305-315). ISBN 0-907776-29-9. November 2006. Bucks, UK:Inderscience Publishers.

Lee, Jung Wan, & Tai, Simon W. (2006). “The Development of Major Industries and Its Relationship in Sustaining the National Competitiveness of Kazakhstan”, Proceedings of the International Conference of the Kazakh National University named Al-Farabi (pp.14-23). Almaty, Kazakhstan: Kazakh National University named Al-Farabi.

Lee, Jung Wan, & Tai, Simon W. (2006). An Empirical Model for Measuring Customer Satisfaction and Its Productivity of Higher Business Education in Developing Countries”, In Erdener Kaynak and Talha D. Harcar (Eds.), Proceedings Book of The Fifteenth Annual World Business Congress (pp. 401-407), Hummelstown, PA: International Management Development Association. http://www.imda.cc/

Lee, Jung Wan, & Tai, Simon W. (2006). An Empirical Model to Forecast Global Business Opportunity of Information Technology: the Internet”, In Erdener Kaynak and Talha D. Harcar (Eds.), Proceedings Book of The Fifteenth Annual World Business Congress (pp. 622-629), Hummelstown, PA: International Management Development Association. http://www.imda.cc/

 

Y2005

Lee, Jung Wan, & Tai, Simon W. (2005). “Impacts of Multinational Firms’ Marketing Strategies on Kazakhstan Consumers”, In Allam Ahmed (Ed.), World Sustainable Development Outlook 2005 (pp.55-67). ISBN 1-903721-00-8. November 2005. Bradford, UK: Emerald Publishing.

Lee, Jung Wan (2005). “Critical Factors to Students’ Satisfaction of Business Education in Transition Economies”, Proceedings of the Fifth International Conference on Business and Education: Development Vector (pp. 201-206), Almaty, Kazakhstan: International Academy of Business.

Lee, Jung Wan, & Tai, Simon W. (2005). “Benefits and Expectations of Market-oriented Business Education in Transition Economies”, Proceedings of the Fifth International Conference on Business and Education: Development Vector (pp. 207-210), Almaty, Kazakhstan: International Academy of Business.

Lee, Jung Wan, & Tai, Simon W. (2005). “Impacts of Globalization on Strategic Management of Business Schools in Transition Economies,” In Nejdet Delener and Chiang-Nan Chao (Eds.), Proceedings of The 2005 GBATA International Conference, (pp. 669-676), Queens, NY: Global Business and Technology Association. http://www.gbata.com/conference.html

Lee, Jung Wan (2005). “Globalization and E-commerce Adoption in Transition Economies,” In Nejdet Delener and Chiang-Nan Chao (Eds.), Proceedings of The 2005 GBATA International Conference (pp. 677-682). Queens, NY: Global Business and Technology Association. http://www.gbata.com/conference.html

Lee, Jung Wan, & Tai, Simon W. (2005). “Impacts of Marketing by Multinational Firms on Country Image, Corporate Image and on Consumers’ Use of Products in Transition Economies”, In Allam Ahmed and David Newton (Eds.), Proceedings of The Third International Conference on Globalization, Technology and Sustainable Development, Vol. 1, (pp. 161-169). ISBN: 0-9551771-0-3. Brighton, UK: World Association for Sustainable Development. http://www.worldsustainable.org/conferences/proceedings_2005_small.pdf

Lee, Jung Wan, & Tai, Simon W. (2005). “Where the Emerging Markets Are and Where Multinational Firms Should Go: The Rise of Consumers in Kazakhstan”, In Allam Ahmed and David Newton (Eds.), Proceedings of the Third International Conference on Globalization, Technology and Sustainable Development, Vol. 1, (pp. 423-432). ISBN: 0-9551771-0-3. Brighton, UK: World Association for Sustainable Development. http://www.worldsustainable.org/conferences/proceedings_2005_small.pdf

Lee, Jung Wan, & Tai, Simon W. (2005). “Impacts of Globalization on Subculture and Consumer Happiness in Transition Economies”, In Coskun Can Aktan (Ed.), Proceedings of The First International Conference on Business, Economics, and Management, Vol. 4, (pp. 107-118). ISBN: 975-6339-03-9.  Izmir, Turkey: Yasar University.

Lee, Jung Wan (2005). “Retailing, Merchandizing and Marketing Strategies in Kazakhstan”, Marketing: Services and Goods, April/05 Issue, No. 4 (39), pp. 14-16.

Lee, Jung Wan (2005). “Why Mobile Customers Are So Changeable? Understand Your Customer”, Marketing: Services and Goods, May/05 Issue, No. 5 (40), pp. 18-21.

 

Y2003

Lee, Jung Wan (2003). “Motivation-Experience-Performance Process to Understanding Internet Consumer Behavior: SEM Approach with Bootstrapping”, Best Paper Award, In Erdener Kaynak and Talha D. Harcar (Eds.), Proceedings of The Twelfth Annual World Business Congress (pp. 347-356). June 2003. Hummelstown, PA: International Management Development Association. http://www.imda.cc/

Lee, Jung Wan (2002). “Measurement Scale of Consulting Service Quality”, In Chun-Yeop Park and Yoon-Bo Lee (Eds.), Proceedings of The 2002 Spring Academic Conference (pp. 103-120), April 2002. Seoul, Korea: Korean Association of Small Business Studies.

 

 

 Authored Books

 

Lee, Jung Wan (2003). Family Business Management and Entrepreneurship, (pp.1-333). Seoul, Korea: Young-Eun Publishing.

Lee, Jung Wan (2002). SOHO Business Management & Entrepreneurship (2nd Ed.). (pp. 1-337). Seoul, Korea:  Sae-Ro-Woon-Je-An Publishing.

Lee, Jung Wan, Kim, Hyeong-Kil and Cheong, Koo-Do (2001). Venture Business Management, (pp. 1-540. I wrote Chapter1-2, 4-8, 10-11; “Venture Business Start-Up”, “Management”, and “Supportive Public Policies”; pp. 1-75, pp. 115-332, pp. 372-452). Seoul, Korea: Doo-Nam Publishing.

 


 Funded Research Projects

 

Lee, Jung Wan (2002) “Assessment of the Productivity of Small Business Development Program by the Small Business Development Center.” Seoul, Korea: Small Business Administration of the Republic of Korea.

 

 

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